Fractional marketing director · UK & Spain

Marketing direction, a few days a month.

IJCH gives growing businesses a senior marketing director who sets the plan, runs the agencies and freelancers, and is accountable for the results. You get the experience of a full-time hire for the days you actually need.

Book a 20-minute chat How it works

From rope access in Scotland to luxury homes in Barcelona, clients include

  • Safestyle WindowsHome improvement
  • Rope Access SolutionsGeotechnical engineering
  • VDB Luxury PropertiesLuxury property, Barcelona
  • NooKoHeritage property, Exeter
  • Francis LouisEstate & lettings agent, Exeter
  • Beam Windows & DoorsHome improvement
  • Happy Kids YogaChildren's franchise
  • Potentia EngineeringSolar & energy
  • KoothDigital mental health
  • Vision CruiseTravel
  • Distant JourneysTravel
  • Bray FoodsFood & drink

Sound familiar?

You're spending on marketing, but nobody's steering it.

  • The business has outgrown its brand and website, and it's costing you bigger contracts.
  • You have an agency, a designer and a freelancer, and no one joining the dots.
  • The founder is still doing the marketing at weekends.
  • You need a launch, a rebrand or a lead campaign delivered on time and on budget.
Three ways to get marketing leadership
Full-time hireAgencyIJCH, fractional
Senior strategyYesUsually for their own servicesYes, independent of any supplier
Manages your suppliersYesNo, they are the supplierYes, briefs, budgets and sign-off
What you pay forSalary, pension, recruitment, benefitsRetainer plus production feesThe days you use each month
CommitmentPermanentTypically 6–12 month contractMonth to month, flexes up or down
Time to start3–6 months to recruitA few weeks to onboardStraight after an intro call

Ways to work together

Start small, or hand over the whole brief.

Fixed fee · 2–4 weeks

Marketing review

An honest look at where your marketing is, what's working and what isn't. You get a clear, prioritised plan.

  • Brand, website & channels audit
  • Competitor snapshot
  • One-page 90-day plan

Monthly · set days per month

Fractional marketing director

Your part-time head of marketing, in your leadership meetings and responsible for the plan, the budget and the numbers.

  • Strategy & budget ownership
  • Agency & freelancer management
  • Monthly KPI reporting

Project · 6–12 weeks

Project leadership

A rebrand, new website, launch or lead campaign, led start to finish with trusted creative partners.

  • Brief, supplier choice & timeline
  • Copy & creative direction
  • Delivered on time and on budget

To be clear

What this isn't.

  • Not an agency.I don't sell campaigns to fill a retainer. I choose, brief and manage the suppliers you actually need, and I have no stake in which ones you use.
  • Not just advice.I sit in the leadership meeting, own the plan and the budget, and answer for the numbers, not a slide deck that gets filed.
  • Not a full-time salary.You pay for the days you use. It flexes up for a launch and down when things are steady.
  • Not a long contract.Ongoing work is month to month. Reviews and projects are fixed fee and fixed scope, so you know the price before we start.

Recent work

Different sectors, the same job: making marketing pay its way.

Travel · Escorted group tours · 4+ years

Distant Journeys

Fractional marketing director for an award-winning UK tour operator, from the recovery after COVID lockdowns to a multi-million-pound business ready for investment.

I built the in-house marketing team, brought in the systems a growing operator needs, and kept strategy, agencies and technology pulling in the same direction.

  • Marketing teamStructure, recruitment and training after lockdown
  • Force24 CRMChosen, installed and linked to the booking system
  • HubSpot migrationCustomer journeys rebuilt with a live booking integration
  • Travel appA customer app with travel documents, maps and itineraries, taken from build to app store launch
  • Strategy & agenciesPaid search, social, SEO and content held to account

Engineering · Scotland

Rope Access Solutions

Bringing a fast-growing geotechnical contractor's brand up to its size: brand refresh, new website, brochures, office and site workwear, and an exhibition shell scheme.

Brand refreshWebsiteExhibitions

Property · Exeter

NooKo

Involved from the start and now fractional marketing director for a heritage property developer, covering branding, the website, PR, social and every other part of its marketing.

Fractional MDBrandPR & social

Franchise · UK

Happy Kids Yoga

Fractional marketing director since launch for a children's yoga franchise, covering brand, website, PR and social, plus the marketing that helps franchisees fill their classes.

Fractional MDFranchisePR & social

Estate agency · Exeter

Francis Louis

A new website and property CMS, an email marketing system and brochures for an independent sales and lettings agent, plus ongoing consultancy.

WebsiteEmailConsultancy
Simon Hoe

About

Director-level marketing support, when it's needed.

I've spent more than 20 years in marketing across a wide range of industries, both digital and traditional: search, social and paid media, as well as print, radio and TV.

IJCH Consulting is how I work with growing businesses as their fractional marketing director. When a project needs design or development, I bring in and manage specialist partners, so you deal with one person who's accountable for all of it.

20+ yearsin marketing leadership
UK based, working remotelyclients across the UK & Spain
One point of contactfor strategy & delivery

Get in touch

Tell me what's going on with your marketing.

No pitch deck and no obligation. If I'm not the right fit, I'll say so and point you to someone who is.

Book a 20-minute chat Pick a slot that suits you, or use the form.
  1. You book a slot or send a message, or call.
  2. We have a 20-minute chat about where things are and where you want to get to.
  3. I suggest a next step, a review, a project or ongoing support, with a clear price.
simon@ijchconsulting.co.uk 07375 915374

I reply within one working day. Your details are only used to answer your enquiry.